Kiara Advani’s scene from Karan Johar’s Lust Stories where she gets an orgasm went viral instantly after the film’s release. However, it also had an impact on the sales of sex toys, revealed Somen Mishra, film producer and Head of Development at Dharma Productions.
In an interview on the AnuradhaSays YouTube channel, he said, “That short film went viral for obvious reasons, but the most interesting thing that happened was, there is a site which sells adult toys and in their annual survey, they put out the duration which their sales increased– first was during COVID, the second was Lust Stories. The sales increased by 50-55 per cent because people were googling ‘Kiara Advani vibrator’, ‘Kiara Advani sex toys’.”
“I thought, ok, we are bringing joy to people’s lives, especially women. They told us, ‘You don’t know what Lust Stories has done for our business.’ I thought, This is going in my CV!’ Because I never imagined that kind of an impact the film would have. Fashion gets affected (by films), I never imagined vibrators would too,” he added.
Kriti Sanon had earlier revealed on an episode of Koffee with Karan that she said no to several roles, including Kiara’s part in Lust Stories because her mother was not okay with it. “My mom said no to your (Karan Johar) role because she was not comfortable with the nature of the script, given the focus of it was only on sensual scenes. That is why she said it better not to do it,” Kriti said.
Meanwhile, on the work front, Kiara Advani will be next seen in the Ram Charan-starrer Game Changer. She also has Don 3 with Ranveer Singh. The film will be directed by Farhan Akhtar. Kiara Advani has also begun shooting for War 2 with Hrithik Roshan and Jr. NTR.
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