New Delhi: The first ten months of the year 2011 have been quite eventful on the box office. Almost every month gave two-three big hits and some moderately successful films but the real drama started with Salman Khan's 'Ready'.
The film went on to crash several previous records and at one point of time looked threatening for huge money spinners like 'Dabangg' and '3 Idiots'.
The Salman saga did not finish with 'Ready' as 'Bodyguard' appeared as a super success. Mixed rather bad reviews did not have any effect on 'Bodygaurd's' business. In fact, harsh trashing ensured more money for the makers.
Salman Khan seems to have enough for the year 2011 and thus he is no mood to sizzle the silver screen again in the current year.
But as a rule the devoid should be filled and who could be better than Shah Rukh Khan to step up and grab the moment.
The furious promotion of 'RA.One' has almost guaranteed a good opening for the film. Looking at the recent trends of marketing it will not be a false claim that 'RA.One' is all set to hit the jackpot.
If media reports are to be believed than there are some people who are just waiting for the release of 'RA.One' so that they can start promoting their films. Chief among them are Farhan Akhtar and Ritesh Sidhwani whose film 'Don 2' is scheduled to hit the screens on December 23.
The first version of 'Don' was a success and the first look of 'Don 2' has generated enough curiosity in the audiences' hearts. The makers are planning to reinstall the memories of Don in viewer's minds before releasing the film and thus they are planning to come up with new Don quotes.
Seeing the preparation gives a feeling that 'Don 2' is going to be the next big film in the later half of the year after 'RA.One'.
'RA.One' is releasing on October 26 on Diwali and the buzz of the film in all probability will not get lower before one month or at least twenty days. Soon afterwards the 'Don 2' hype will start to takeover which will definitely remain till the end of the year.
'The Dirty Picture' is the only other film which has generated some enthusiasm apart from 'RA.One' and 'Don 2'. The producers of 'The Dirty Picture' have released limited number of promos and are relying more on word of mouth publicity but 'RA.One' and 'Don 2' have Shah Rukh Khan as the lead actor who just refuses to bank upon word of mouth publicity. The audiences have witnessed this particular tendency of Shah Rukh Khan since 'Om Shaanti Om' when he just went berserk with the promotion of the film. It was so fearsome that 'Saawariya' had lost the battle even before the release.
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