New DelhiL Manchester United will have now an Indian sponsor as telecom giants Bharti Airtel has signed a five-year deal with the European champions.
Airtel would now be able to offer their mobile customers video clips of Manchester United’s games.
The value of the deal wasn’t disclosed at Old Trafford as it was announced in the presence of manager Sir Alex Ferguson and star players Carlos Tevez and Wayne Rooney.
"This partnership demonstrates the enduring strength of the club internationally," said Manchester United CEO David Gill highlighting the club’s power to find partners during global meltdown.
"Football is definitely seeing a growing interest amongst the young population in India. We are making a pioneering effort to bring them rich football content on their mobiles,” said Sanjay Kapoor, the Deputy CEO of Airtel.
Airtel users will get opportunities to participate in training sessions with Manchester United Soccer Schools coaches, to attend matches at Old Trafford and travel into Europe with United to UEFA Champions League games.
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