Allu Arjun’s Pushpa 2 Earns Rs 900 Crore In Pre-Release Business: Report

There has been a wave of mega-budget films in the south film industry. From Baahubali to Kantara, these movies made a huge impact on the box office collection over the years. Currently, another film is making headlines before its release. With the excitement reaching new heights, Pushpa 2: The Rule is the most-awaited film of the year. Pushpa 2 – The Rule is scheduled for a global release on December 6. This upcoming film has reportedly made a business of Rs 900 crore ahead of its release. The film stars Allu Arjun, Fahadh Faasil, and Pashmika Mandanna in the lead roles. The first part of Pushpa released in 2021 was already a sensational success. Fans are now eagerly waiting for its release ever since the second part was announced. The all-time highest deal in digital rights has become the talk of the town once again.

Reportedly, the film has done a pre-release business of Rs 900 crore with the combination of 2 OTT rights and satellite rights. The movie makers have not made any official announcement regarding the sale of digital rights. The latest updates suggest that the film will do bigger business than ever before. Some reports claim that the theatrical rights of the film have been sold for Rs 650 crore.

According to media reports, popular OTT platform Netflix has acquired the OTT rights of Pushpa 2. It seems that Netflix has bought the rights to Telugu, Hindi, Tamil, Kannada and Malayalam languages for Rs 270 crore. With this, it is one of the highest-value Indian films in terms of digital rights. It is estimated that Amazon Prime bought the OTT rights of the first part of Pushpa for Rs 50 crore.

Originally, the production company Mythri Movie Makers had announced that the film would be released on August 15, but it was postponed. The makers have announced that the film will be released in the first week of December. Directed by Sukumar, the film is made on the budget of Rs 500 crore.

The makers released the teaser of the film on Allu Arjun’s birthday earlier this year. In the teaser, Allu was seen dressed in a saree with his face painted in shades of blue and red with heavy traditional gold and flower jewellery.