New Delhi: Xiaomi, often called the 'Apple' of China, is all set to launch its first smartphone in India on July 15. Named the Xiaomi Mi3, it will be the first smartphone from Xiaomi to go on sale in India. The phone is listed on the company's Indian website with an MRP of Rs 14,999. The phone will be up for pre-booking on the company's website starting July 15.
The phone has a 5-inch full HD display, 2.3GHz quad-core processor, 13 megapixel rear camera with a dual-LED flash, and an internal storage space of 16GB. It will be available in Mettalic Grey.
Other Chinese firms selling its handsets in India include Huawei, ZTE, Lenovo, Gionee and Oppo, the latest entrant. According to the company's website, it has already sold over 17 million handsets in China. Its portfolio includes devices like Mi 3, Redmi (Singapore USD 169), Mi Wi-Fi and Mi Box, among others.
It launched its products in Singapore in February this year.
Earlier this month, the company had also roped in Jabong co-founder Manu Kumar Jain to head its operations in India.
The Indian smartphone market is witnessing strong competition between local and international players, all vying to grab a share of the multi-billion dollar market.
According to research firm IDC, smartphone sales in the country grew almost three-fold to over 44 million in 2013, buoyed by affordable devices made by local firms such as Micromax and Karbonn.
In the first quarter of 2014, 17.59 million smartphones were shipped into India as compared with 6.14 million in the same period of 2013. Samsung was the market leader in the category with 35 per cent market share in Q1, followed by Micromax (15 per cent), Karbonn (10 per cent), LAVA (6 per cent) and Nokia (4 per cent).
(With inputs from PTI)
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