Orissa packages monsoon a la Kerala

Ganges75

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posted on 13 years ago — updated on 1 second ago

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BHUBANESWAR: Taking a cue from Kerala, the Tourism Department is out to market monsoon aggressively. The old rhyme 'Rain, rain go ..

BHUBANESWAR: Taking a cue from Kerala, the Tourism Department is out to market monsoon aggressively. The old rhyme 'Rain, rain go away' is no longer the tourism mantra in Orissa. In fact, it is quite the contrary tourists are wooed to romance the rain and experience the magic of the season.
Currently, monsoon is no more considered a deterrent by tourists thanks to the consistent efforts of the Tourism Department which has successfully promoted the State as a roundtheyear destination. The low occupancy rate during the offseason, from June to September, is a thing of the past. Now the effort is to increase the influx of tourists with strategic marketing initiatives.

Said Alok Mishra, OTDC Marketing Manager, ''This year a special monsoon package designed on the lines of the one in Kerala has been launched and new places have been added to attract more tourists.''

The package, which has been categorised under seven destinations, is mainly for family holidays with attractive addons.

"Our occupancy levels used to dip on account of the rain. With the launching of special monsoon package, which is valid till September 30, Orissa is witnessing an increased tourist traffic," Mishra said.