Anita Dongre Unveils Unique Barbie Doll in Midnight Bloom Lehenga Ahead of Diwali

Barbie announces a global collaboration with internationally recognised indian designer Anita dongre to launch the first-ever Barbie signature diwali doll. This unique collaboration highlights Diwali, one of India’s most significant cultural celebrations, by combining the elegance of traditional Indian design with Barbie’s global legacy. Together, they aim to ensure that every kid can see themselves reflected in the brand for unlimited storytelling.

To celebrate the festival of lights, the Barbie Diwali doll shines in her finest Moonlight Bloom lehenga, designed by Anita Dongre, featuring a choli top, floral Koti vest, and a lehenga skirt adorned with delicate motifs of dahlias, jasmine, and Indian lotus—symbols of strength and beauty. She finishes her look with a radiant bindi, golden bangles and earrings that dazzle in the light. This doll encapsulates the elegance and joy of Diwali, celebrating both Indian artistry and craftsmanship.

Lalit Agarwal, Country Manager, Mattel India, shared his thoughts on the collaboration: “We are dedicated to reflecting the stories young girls see in the world around them through Barbie, and we couldn’t be more honored to partner with renowned Indian couturier Anita Dongre to create a doll that furthers this mission. Through the Barbie Diwali doll, Barbie is thrilled to showcase India’s vibrant cultural heritage on a global stage while continuing to celebrate the power and beauty of diversity.”

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Anita Dongre shared her excitement about the collaboration: “In celebration of Diwali, Barbie and I are both encouraging fans around the world to celebrate the beautiful heritage of Indian fashion and culture. My brand has always been driven by a mission to empower through fashion, and as the ultimate symbol of women empowerment, partnering with Barbie to create the Barbie Diwali doll couldn’t be a more perfect alignment of our values.”