Maruti Suzuki India has announced a significant milestone of its iconic brand Swift registering a two million sales landmark since its first launch in India in May 2005. The third generation Swift launched in the Auto Expo 2018 retained its symbolic character, the new Swift is engineered with the Suzuki’s design capabilities and is built on the innovative 5th generation Heartect platform. The platform gives more strength and rigidity and helps to improve the power to weight ratio, leading to better acceleration performance for a peppy and fun to drive experience.
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The new Swift achieved the fastest one lakh sales bookings in less than ten weeks. At the same time, Maruti Suzuki increased production of iconic Swift by 45% to 1.39 lakh units during April-Oct 2018-19, as against previous year.
Expressing his gratefulness towards two million Swift customers, Mr. R S Kalsi, Senior Executive Director (M&S) at Maruti Suzuki India said: “Swift achieving two million sales milestone is a proud moment for all of us at Maruti Suzuki India. Brand Swift has consistently featured among the top 5 best-selling cars in India for more than a decade.”
In line with customer needs to counter stop-go city traffic, Maruti Suzuki equipped the Swift with contemporary Auto Gear Shift (AGS) technology. The convenience of AGS offered in the latest Swift avatar found quick acceptance and now contributes over 20% of Swift sales. Owing to its distinctive appeal, Swift has been recognized globally. It has received global recognition by winning Good Design Award in 2017 operated by Japan Institute of Design Promotion and was amongst the three finalists at the “World Urban Car Of The Year 2018”
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