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When you think of losing weight, the first thing that comes to mind is a rigid diet and rigorous exercise. It means that you stop indulging in your fast food cravings and start eating healthy. Many foodies who love to eat a scrumptious plate of chole bhature now and then know that this deep fried delicacy might not be the healthiest choice. But now an eatery in Delhi is challenging this view. It has devised the perfect marketing strategy, stating that this dish will lead to a person losing weight as well.
An eatery called Gopal Ji claims that eating their chole bhature will help customers lose weight and live a healthier lifestyle. A social media user, shared images from the restaurant on X (Formerly Twitter) that flaunted the placard boldly. Along with the pictures, the content creator wrote, “Only in Delhi can you expect this. Eat Chole Bhature, Lose Weight, Reduce Diseases.”
Only in Delhi can you expect this ????Eat Chole Bhature, Lose Weight, Reduce Diseases ???????????? pic.twitter.com/ByIH4gsV5Y
— Worah | #WalkingInDelhi (@psychedelhic) May 26, 2024
His post quickly went viral, eliciting a variety of responses from online users.
None of these sentences are interrelated, what they are saying is – Eat Chhole Bhature. (But you should also) Lose Weight and reduce diseases.— Alok Sharma (@toonfactory) May 26, 2024
This is funny and outrageous— Ashish (@TulsaniX) May 26, 2024
This is exactly how various brands Market by saying 100% natural and organic with no side effects. Whereas in reality millions risk their life by consuming toxic concoctions.— Nithin K. K (@KudililNithin) May 26, 2024
I have been eating at this place since I was in my 6th grade. uss samay ek plate 7 Rs. ki aati thi, aur ab 120 ki ho chuki hai!But, best chhole bhature hain!
— Vikash Mittal, PhD (@quantumsapien) May 26, 2024
Mann ko Jo Khushi milti hai plus chole bhature+lassi ke baad jo neend ati hai, anxiety etc. thodi to kum hoti hai.— on the street like crazy smokin' sprite on D-Day (@amarik1801) May 26, 2024
A user stated, “This is funny and outrageous.” A person shared, “I have been eating at this place since I was in my 6th grade. uss samay ek plate 7 Rs. ki aati thi, aur ab 120 ki ho chuki hai!But, best chhole bhature hain!”
Meanwhile, an individual stated, “This is exactly how various brands Market by saying 100% natural and organic with no side effects. Whereas in reality millions risk their life by consuming toxic concoctions.”
Some also expressed that eating what you are craving is good for mental health. “Mann ko Jo Khushi milti hai plus chole bhature+lassi ke baad jo neend ati hai, anxiety etc. thodi to kum hoti hai,” wrote one.
A user believed that the placard was misleading, “None of these sentences are interrelated, what they are saying is – Eat Chhole Bhature. (But you should also) Lose Weight and reduce diseases.”
Some time back, Varun Mayya asked Google CEO Sundar Pichai about his favourite Indian meal on a podcast. He chose his favourite cuisines from three major Indian cities: Delhi, Mumbai, and Bengaluru. He told Varun, “When it’s Bangalore, I will probably get a dosa. It’s my favourite food. If it’s Delhi, chola bhatura. And if it’s Mumbai, I’ll go for a pav bhaji.”
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