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In a truly unexpected turn of events, Ranveer Singh and adult star Johnny Sins were featured in an advertisement promoting men’s sexual health, and the ad itself was quite the spectacle. Why, you might wonder? Well, imagine a hilarious parody of saas-bahu serials with their over-the-top scenes and melodramatic music – that’s exactly what this ad serves up, casting Singh and Sins as brothers caught up in some classic family-style “kalesh.”
The commercial kicks off with Singh, in the role of Sins’ wife, storming out of their marital home, and Singh desperately trying to convince her to stay. “Kya tum yahan pe khush nahi ho?” Singh pleads, to which she retorts, “Jeth ji, inki daali pe kabhi phool nahi khilta,” hinting at issues in the bedroom. After a series of dramatic exchanges, a barrage of euphemisms, and a stunt that’s borderline absurd (well, par for the course in Indian soap operas where gravity and logic take a backseat), the wife relents and agrees to stay, lured by the promise of her husband’s enhanced ‘performance’, thanks to a capsule that boosts men’s sexual health.
The ad wraps up with Singh himself, now a co-founder of the brand who has worked behind the scenes for over a year, delivering a poignant message from ‘Bold Care’, shedding light on the widespread issue of sexual health problems among men.
Ranvir singh and Johny sins what a crossoverpic.twitter.com/O39SpsIn7H— Hunटरर ♂ (@nickhunterr) February 12, 2024
Yet, the internet was left dumbfounded by the audacity, creativity, and sheer hilarity of how the ad tackled the typically taboo topic of men’s sexual health.
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Soon, the Desi community began buzzing about it on the micro-blogging site ‘X’, with one user commenting, “Ranvir singh and Johny sins what a crossover.” Another chimed in, “At first I thought Deepfake hai but Ranveer Singh is Ranveer Singh!!!!” expressed another.
At first I thought Deepfake hai but Ranveer Singh is Ranveer Singh!!!!— tere naina (@nainaverse) February 12, 2024
Greattt work— Shubham Dubey (@stupendousDubey) February 12, 2024
Should’ve been played at the Super Bowl halftime show— Anurag (@RaisinsNuts) February 12, 2024
“Hilarious Ad. Such a difficult category to advertise! And you’ll have hit it – out of the first floor ;)” quipped a third user. The fourth astutely noted, “The irony of this Ad is showing the most Deserving person as undeserved….”
Take a bow team @thetanmay, @VishalDayama and Moonshot!Hilarious Ad
Such a difficult category to advertise! And you’ll have hit it – out of the first floor ???? pic.twitter.com/QJad0EmTGc
— Mangalam Maloo (@blitzkreigm) February 12, 2024
The irony of this Ad is showing the most Deserving person as undeserved….— Vaibhav Bamane (@VaibhavBamane) February 12, 2024
While many praised the writing and direction of the advertisement, others noted how such ads aimed at raising awareness are truly groundbreaking. Written by Tanmay Bhat, Devaiah Bopanna, and their team, the ad is directed by Ayappa KM.
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