What is zygo pushing?
Zygo pushing is the massaging of your cheekbones to enhance them. Zygo pushing, or zygopulling, involves using your thumbs to massage just under the cheekbones in an effort to make them more dramatic and pronounced. The exercise is part of the looksmaxxing and orthotropics trends, where people attempt to change their facial structure through facial massaging and regular exercises. Where did it come from? It’s hard to say where the practice of zygo pushing began, but Google Trends shows the term first appearing in May 2022. Like other looksmaxxing trends, it was likely coined by looksmaxxing influencers.
How do you do zygo pushing?
Use your thumbs to massage under your cheekbones toward your ears. According to the “pros,” to do zygomatic pushing, first find the underside of your cheekbones with your thumbs. Then, use your thumbs to apply gentle upward pressure while “pushing” back toward your ears. Once you get back toward your ears, hold the pressure for 30 seconds, release, then repeat twice more. “Internal zygo pushing” involves doing the same action but on the inside of your mouth, which, in theory, is more effective at widening the face and pushing the cheekbones out. That’s how you perform the exercise, but we don’t actually recommend you do it. It’s probably harmless if you do it once or twice a week, but regular practice may negatively alter your facial structure, requiring corrective surgery.
What does zygo pushing do?
Zygo pushing is said to make your cheekbones more pronounced. Specifically, it’s said to drain lymphatic fluid from your face, loosen facial fascia, and mold your zygomatic bones, or cheekbones. All of this combines to make your cheekbones higher and more dramatic…in theory. Some even say it can widen your face, improve your posture, and improve your overall health. Those are some big claims, but are they true? The whole idea comes from joint suture theory—an unproven theory that states that cranial bone growth happens at the “sutures” of your skull, and by applying pressure on those sutures, you can manipulate that growth.
Does zygo pushing work?
No, there’s no scientific evidence that zygo pushing works. The world of looksmaxxing and orthotropics is full of bunk science and bad practices pushed by influencers. Almost none of the practices involved in looksmaxxing—like mewing, hunter eye exercises, and others—are proven to really work. In fact, research shows that doing them regularly might even have negative effects on your facial structure that may require corrective procedures like surgery or orthodontics. You’re unlikely to experience any negative side effects if you practice zygo pushing a handful of times. However, consistent practice over a long period of time may have negative effects.
Proven Ways to Get More Dramatic Cheekbones
Use bronzer to enhance your face shape and make your cheekbones pop. Makeup artist Yuka Arora tells us that using bronzer can give you dramatic cheekbones with minimal effort. She says to “try out a bronzer that’s just a few shades darker than your skin tone,” then apply it to the hollows of your cheeks for a nice slimming effect. Apply your bronzer with a fluffy makeup brush and use light, gentle strokes. Start with just a little bit, and build it up until you’re satisfied with the look. Makeup artist Christin Birckhead adds that you can enhance the effect by using a brush to apply a light stroke of highlighter on the tops of the cheekbones.
Try a healthy diet and exercise to lose weight in your face. Research shows that diet and exercise are the best ways to drop fat and achieve the look you want, including in your face. Just keep in mind that you can’t pick and choose where on your body you burn fat from (AKA, you can’t target your face). Aim for 30 minutes of moderate exercise, like jogging, per day. Also focus on these dietary goals: Incorporate more fruits and veggies into your diet, aiming for at least 3 servings of each per day. Swap refined grains like white rice and white bread for whole grains. Cut down on foods that have added sugar and fats, like sodas and sweets. Avoid processed foods, and opt for fresh foods as much as possible. Aim for a calorie deficit, which is when you burn more calories than you eat each day.
Consider cosmetic surgery like cheek implants for a permanent solution. Surgical procedures like cheek implants can more permanently change the shape of your face. Cheek implants average about $9,000 and are a fairly common and safe procedure, though any facial surgery comes with risks. Other surgical options include: Buccal fat removal: This procedure removes the fat from your cheeks for a more dramatic look in your cheekbones. It’s relatively safe and permanent. Procedures like this often cost about $4,000. Dermal fillers: Dermal fillers are injections in the face that help add shape. They’re often temporary, but some fillers last longer than others. The price varies by filler type.
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