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Open social media platform ‘X’ and you will find your feed flooded with one thing and one thing only – Cetaphil. This skincare brand has taken the platform by storm, seemingly without any clear reason. It’s as if everyone suddenly decided to hop aboard the Cetaphil train, a ride previously reserved for skincare enthusiasts.
For those scratching their heads wondering what all the fuss is about, Cetaphil is renowned for its gentle cleansers, an essential step in many skincare routines alongside toners, serums, and sunscreens. While there’s no shortage of face wash options out there, Cetaphil stands out as a popular choice.
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Influencers and content creators have long praised Cetaphil, but recently, discussions around the brand have reached new heights. Initially, users were puzzled by the sudden surge of Cetaphil posts, but soon, curiosity turned into participation as everyone hopped aboard. In fact, what initially seemed like a PR move for the brand took an unexpected turn when trolls crashed the party.
Seizing the opportunity, they unleashed a barrage of jabs aimed at Cetaphil’s premium pricing, contrasting it with more budget-friendly alternatives like Boroline, Minimalist, and Medimix. From memes joking about the effectiveness of everyday items like Lifebuoy soap, Vicco turmeric, or Multani Mitti to the simplicity of water in Desi skincare routines, the jokes aimed to deflate the aura of high-end skincare products.
What I use instead of cetaphil, will society accept me? pic.twitter.com/UCUCZobK0w— Aadil Verma (@aadilrverma) April 4, 2024
I use this instead of Cetaphil will this society accept me? https://t.co/O1FntvPzV0 pic.twitter.com/iCGRAuGoQl— नि_shu (R_A_K_S_H_I_T_A) (@deep_tee_) April 4, 2024
In a world full of Cetaphil, she is vaseline❤️— Jigar (@Jigar_042) April 4, 2024
What’s up with this Cetaphil and skincare?This is my skincare pic.twitter.com/dkSMruZVMj
— Karan Handa (@_KaranHanda) April 4, 2024
these skincare people got their own gangs of wasseypur going on https://t.co/z3uAw00zL1— cokane (@cokanestudio) April 4, 2024
As the meme trend grew, even brands like Swiggy and Ajio joined in.
She was a Cetaphil girl, he was a Lifebuoy— Swiggy Instamart (@SwiggyInstamart) April 3, 2024
Reminder: cetaphil won’t clean this pic.twitter.com/EHaGRh5TCY— AJIO (@AJIOLife) April 4, 2024
And just when you thought the amusement had reached its peak, ‘Sitaphal’ (custard apple) stole a few minutes of fame on ‘X’ solely for its phonetic resemblance to Cetaphil.
We are not same broThe Cetaphil. The CetaphilYou love I love pic.twitter.com/KHpeHiN8br
— (@stylish_prasad_) April 4, 2024
Cetaphil I know pic.twitter.com/fs37B3egJc— ♂️ (@night_wiing) April 4, 2024
But what exactly is Cetaphil? It’s a skincare range crafted by Galderma, a global pharmaceutical powerhouse specialising in skincare products and treatments. Dermatologists often recommend Cetaphil for its mild formulation, making it suitable for a wide range of skin concerns.
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However, its premium price tag sets it apart from your everyday drugstore cleansers and creams, cementing its status as a luxury skincare staple.
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