Quick commerce platforms raced to be the first to deliver iPhone 16 series phones that went on sale on Friday. With the stakes so high in this space, you would expect fierce competition between the companies. However, the CEOs of BigBasket, owned by the Tata Group, and Zomato’s Blinkit laughed it off by dropping a selfie together.
The CEOs had a light-hearted exchange following an X post claiming a “war” between them over who could deliver the newest iPhone model in less than 10 minutes.
“Quick commerce wars: BigBasket vs Blinkit competing on iPhone 16 deliveries in less than 10 mins. A decade ago, BigBasket and then Grofers had just started competing in the grocery delivery market,” read the post
CEO of Blinkit Albinder Dhindsa took notice of this and replied by posting a photo of himself and CEO of BigBasket Hari Menon.
Dhindsa joked in the photo’s caption, asking, “What war?”.
What war?cc @harimenon_bb ???? https://t.co/IqRoFoFfhw pic.twitter.com/UGICeHfxkP
— Albinder Dhindsa (@albinder) September 20, 2024
Menon posted another photo writing, “No war! Great friends forever.”
No war ! Great friends forever ????@albinder pic.twitter.com/Sj4CUQbgMR— Hari Menon (@harimenon_bb) September 20, 2024
The Arc co-founder Madhav Chanchani commented, “Alright, healthy competition then.”
Alright, healthy competition then ????— Madhav Chanchani (@madhavchanchani) September 20, 2024
A user jokingly asked, “Have you both ordered your iPhones from each other’s platforms yet?”
Is this pic taken on the #Iphone16?Have you both ordered your iPhones from each others platforms yet?
— Monica Jasuja (@jasuja) September 20, 2024
Another user mentioned, “Enough room for efficient players to co-exist.”
Enough room for efficient players to co-exist— Madhav Heda (@madhavheda_) September 20, 2024
Earlier, Blinkit said that it has teamed up with Unicorn, an Apple reseller in India, to supply the smartphones to Delhi NCR, Mumbai, Pune, Bengaluru, and select areas of Lucknow.
Get the all-new iPhone 16 delivered in 10 minutes!We’ve partnered with @UnicornAPR for the third year in a row, bringing the latest iPhone to Blinkit customers in Delhi NCR, Mumbai, Pune, Bengaluru (for now) — on launch day!
P.S – Unicorn is also providing discounts with… pic.twitter.com/2odeJPn11k
— Albinder Dhindsa (@albinder) September 20, 2024
The site had sold 295 items by 10:30 a.m. on September 20. Dhindsa announced on X that it was about to surpass the 300 milestone.
We started delivering iPhones at 8 AM – and we're going to cross the 300 mark in a couple of minutes ????Today is going to be one crazy day! pic.twitter.com/12oZfcY0Z8
— Albinder Dhindsa (@albinder) September 20, 2024
Meanwhile, Menon stated that BigBasket delivered its first iPhone 16 order at 8:07 a.m. in under 7 minutes. “We’re now serving more than groceries before you finish your morning coffee,” he wrote on X
Today’s the day!At 8:00 am, the first iPhone 16 order hit Bigbasket Now. By 8:07 am, it was in our customer’s hands.
Yes, just 7 minutes from checkout to unboxing!
We’re now serving more than groceries before you finish your morning coffee.
Stay tuned, big things are on the… pic.twitter.com/J3uKHkkwk2
— Hari Menon (@harimenon_bb) September 20, 2024
Goldman Sachs in April this year said quick deliveries account for $5 billion, or 45% of India’s $11 billion online grocery market.
As shoppers prioritise convenience and speed, the financial services firm predicted that quick commerce will account for 70% of the online grocery market set to touch $60 billion by 2030.
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