Bengaluru: Alphabet Inc, formerly Google Inc, announced a new open source code that allows faster loading of Web pages with heavy content such as video, animation and graphics on smartphones and tablets.
Twitter Inc, LinkedIn Corp, Pinterest, WordPress.com, Chartbeat, Parse.ly and Adobe Analytics are among some of the technology companies that will adopt the code, called accelerated mobile pages (AMP), Alphabet said on Wednesday.
The project relies on AMP HTML, a new open framework built entirely out of existing web technologies, which allows websites to build light-weight webpages.
Separately, Twitter said in a blog post that it would adopt the code for its microblogging apps for iOS and Android operating systems.
[embed]https://www.google.com/images/google-blog-assets/amp-phone-10062015.mp4[/embed]
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