New Video Ad By Nalli Silks Feature Models in 'Bindi' Amid Recent Controversy, Watch here

A new advertisement video of the South Indian clothing brand Nalli Silks has surfaced online on social media after there was criticism on the previous Ad picture. The recent video comes in the form of reel and it features a couple of models dressed in Nalli sarees and flaunting their bindis on their foreheads. For those who don’t know, a precious advertisement by the brand was brutally slammed because it featured models without a ‘bindi’. The tiny coloured dot on the forehead is associated with good luck and auspiciousness. The models not wearing a bindi while promoting the sarees from this brand was a topic of concern for many people on social media. Many took to social media platform ‘X’ and criticised the brand for the same.

Also Read: ‘Mourning Look?’: South Indian Brand Nalli Silks Slammed For Recent Ad Featuring Model Without ‘Bindi’

In the recent video, the models are not only wearing a bindi but are also seen adorning different shringar elements. The models can be seen gracefully smiling as they put their look together.

“When grace and culture shook hands, the saree was born. Discover Some special curation that exudes elegance, where each saree tells a story of timeless beauty as Nalli fashions @nallisilksarees ✨is here to be your companion and create some beautiful memories that will last a lifetime,” read the caption on the viral video. It has been shared by actor Soni Srivastava as she happens to be a part of the video.

Here, have a look for yourself:

The video has gone viral with multiple responses.

Earlier, the viral image showed the model decked up in a saree. However, she has styled the attire with the minimum jewellery. One thing that caught maximum attention of people was her empty forehead that did not have a bindi, especially during the auspicious time of Navratre.

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Many people also pointed out how the model looked depressed. ‘X’ user Veena claimed to have raised this issue before. She said that the brand then responded by saying that it was a gesture of inclusion and respect to ‘other’ cultures.