Coca-Cola India has entered the ready-to-drink tea beverages segment with the launch of ‘Honest Tea’. For this, the company has partnered with Luxmi Group’s iconic Darjeeling tea estate, Makaibari, for ready-to-drink iced green tea.
The brand ‘Honest Tea’ is owned by Honest, a subsidiary of the Coca-Cola Company. It comes in two flavours — lemon-tulsi and mango.
The bottled iced green tea was formally launched on the second and concluding of the Bengal Global Business Summit 2023, on November 22.
A PTI report, quoting company officials, said the organic green tea for the product will be sourced from Kolkata-based Luxmi Tea Co Private Ltd’s Makaibari Tea Estate. An MoU in this regard was signed between the two companies at the seventh edition of the Bengal Global Business Summit (BGBS) here.
The idea behind the launch was to provide consumers with wider beverage options, a senior official of Coca-Cola India & Southwest Asia told PTI. The iced green tea will come in lemon-tulsi and mango variants, he added.
According to Business Standard, Karthik Subramanian, director of marketing – hydration, coffee and tea category, Coca Cola India and Southwest Asia, in a statement said, “We are thrilled to introduce our new ready-to-drink iced green tea. With Honest Tea, we are offering consumers a unique experience of a great tasting green tea-based beverage.”
Rudra Chatterjee, managing director of Kolkata-based Luxmi Group, said that there was no greater tea estate in Darjeeling than Makaibari. “It is the last word among teas, whether in Japan or England, royal houses.”
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