Punjabi Cinema has witnessed an encouraging revival in the present decade post the big success of films such as ‘Jatt & Juliet’ and ‘Carry on Jatta’. Plus their noteworthy triumph in the country as well as abroad has even resulted in sequels being released and accepted too by the supportive viewers.
However, a much bigger number of duds witnessed in the same years doesn’t let you consider the revival a completely positive one in terms of financial returns. In other words, the build-up process is still on and Punjabi film industry is in reality passing through a crucial phase where a limited choice of genres (comedy & religious in particular) and high cost of making (due to the huge amount charged by the ‘singer turned actor’ stars) is severely causing a big damage to its potential growth and future prospects as a regional industry.
But just when we are talking about the progress as a whole, Punjabi Cinema is coming up with two much awaited and reputed films releasing together on one Friday, and it is surely going to affect both the makers as well as the viewers in a highly absurd manner.
The first one is the directorial debut of Gippy Grewal (one of the few big names of Punjabi cinema) titled ‘Ardaas’ featuring Ammy virk, Gurpreet Ghuggi, B.N. Sharma, Mandy Takhar and Karamjit Anmol, based on a sensitive social subject as suggested by its promos. And the second is ‘Love Punjab’ directed by Rajiv Dhingra featuring Amrinder Gill and Sargun Mehta as the lead couple, riding high on the much appreciated success of their last year’s release ‘Angrej’. The film is an emotional family drama revolving around a kid and his forced visit to Punjab conceived with a comic tone.
Interestingly both the film’s official trailers have received huge favourable response from the audience at various social networks adding to the unwanted competition, resulting in an unfortunate scenario that wasn’t really expected by the Punjabi film industry at such a decisive stage post many recent upsetting failures.
Putting it in more harsh words, the Punjabi cinema has still not grown into such vast dimensions that it can afford to release two mega films on the same Friday. Moreover in an industry where even the creative team and the crew have many common people working for several films simultaneously, this clash essentially should have been sorted through a positive mutual dialogue, keeping aside any kind of undisclosed issue or concern benefitting each other.
Anyway, whether it was forced, unintentional or a matter of ego tussles between the two teams, the damage is bound to happen and the division of viewership is sure going to fetch much less returns than expected, since a majority of audience would be waiting for the word of mouth to come out before spending a good amount of money on watching both the films. In fact, assuming an all positive result, even if both the projects get liked by the viewers supported by their individual fan following, they still would be resulting in much less returns due to the divided screens and attention affecting everyone related to the Punjabi film industry adversely.
Therefore this is certainly the most awaited, yet an avoidable Friday clash witnessed in Punjabi Cinema.
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