In the relentless pursuit of progress and innovation, the world of wellness often finds itself overshadowed by the demands of contemporary living. However, the emergence of new-age Ayurvedic brands goes beyond the boundaries of tradition to seamlessly integrate ancient wisdom with modern lifestyles. Through a marriage of ancient wisdom and contemporary understanding, many new-age Ayurvedic brands are transforming wellness into a conscious lifestyle choice and promising a harmonious balance in the perpetual dance of modern existence. Let’s hear from Ayurveda industry experts about how new-age Ayurveda brands are changing the way people live their lives to the fullest.
Impact of Ayurveda on Contemporary Lifestyle
“In the era of constant evolution, the well-being of our health often takes a back seat. The Ayurvedic health industry is immensely proud to witness the shift that new-age Ayurvedic brands bring to daily wellness. Since the dawn of time, people have been highly dependent on the ancient wisdom of Ayurveda, especially when it came to skincare. Over time, people used to apply raw ingredients like aloe vera, neem, and tulsi to get smooth and glowing skin but with the numerous demands of contemporary lifestyle using these ingredients in their raw form was not just time-taking but also required patience. Today, with constant unpredictable climate changes, people are increasingly becoming conscious of their skin health, seeking Ayurvedic alternatives for a more wholesome approach. And this is where the role of new-age Ayurvedic products comes into play. New-age Ayurvedic brands are consistently formulating products using top-quality Ayurvedic herbs, plants, and fruits without compromising on the quality of the ingredients or the integrity of the formulations. For consumers, it is essential to look for products supported by scientific tests and detailed clinical studies,” emphasises Dr Yamuna, Guduchi Ayurveda.
Mindful Parenting Redefined
“When it comes to the daily well-being of newborns and young teenagers, it’s crucial to prioritize the sensitivity of their skin. In Indian households, children are already cared for with homemade skincare remedies and healthy mixtures, whether it’s through “tail malish” (oil massage) with a homemade blend of herbs and oils or homemade “kadhaa” (herbal concoctions). Throughout generations, our elders have stressed the importance of using homemade ingredients like amla, brahmi, and jatamansi for the welfare of children.
However, the rapidly changing modern lifestyle has posed challenges for nuclear families and working parents, making it difficult to consistently prepare these ingredients in their raw form. Thankfully, the introduction of brands offering authentic and natural Ayurvedic products without compromising quality and hygiene has addressed this issue. These Ayurvedic brands provide accessible and convenient solutions, akin to home-based Ayurvedic remedies, ensuring that parents not only tap into the ancient wisdom of Ayurveda but also find it practical and time-efficient,” added Riddhi Sharma, Founder and CEO of BabyOrgano.
Redefining Sexual Well-being
“In relation to our way of living, daily eating habits, and everyday routine, there are a variety of health issues that must be addressed. Especially sensitive matters such as fertility that make people hesitate to consult a professional about uneasy and intimate issues. Several ayurvedic ingredients like Safed Musli, Salam Panja and many more were often elusive in local markets which deterred people from taking transitional remedies. Given the increasing awareness of the health advantages of Ayurveda, individuals are embracing traditional healing methods known for their gradual and effective outcomes, as opposed to seeking quick fixes that may result in additional health issues if used over an extended period. The new age Ayurvedic brands are committed to creating a safe and approachable space for people to address their wellness concerns and make sure that the ancient wisdom of Ayurveda is there in people’s daily lives,” says Naman Dhamija Founder and Marketing Director, Dharishah Ayurveda.
So these were some of the insights from our Ayurveda industry experts on how new-age Ayurvedic brands are transforming daily wellness. According to the Press Information Bureau Government of India AYUSH, as of 2020 there are more than 6000 registered Ayurvedic companies in India. The global Ayurvedic market size is projected to reach 16230 million by 2028, from 7273.3 million in 2021, at a CAGR of 12.0% during 2022-2028. Through innovative products, these new-age Ayurvedic brands bridge the gap between tradition and modernity and offer solutions that resonate with the challenges of today’s evolving world.
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