New Delhi: Yahoo! India and MediaCom today announced the launch of Style Factor, a custom branded content and entertainment site for Procter & Gamble (P&G). Inspired by 'The Thread' on Yahoo! Shine developed for P&G in the USA, Style Factor will bring the latest celebrity news and information on fashion, skincare, hair care and makeup to users in India.
Style Factor is available on Yahoo! India Lifestyle.
Leveraging the trending topics relating to leisure and entertainment content, Style Factor offers locally produced content, hosted by model and actor Nauheed Cyrusi, with a dedicated editorial team supporting the production of local news online.
Yahoo! will draw from a range of syndicated and original editorial material that will be rotated each month according to the P&G brand featured. The site is a showcase for leading P&G brands in India including Pantene, Whisper, Ariel, Oral B, Olay and Head & Shoulders.
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