CHENNAI: No matter what the occasion is, we all want to wear the right footwear. With umpteen number of footwear brands lining up in the city, we have yet another international brand making its way into the fashion industry in the city. Clarks’, a UK-based luxury footwear brand, launched its first store on Khader Nawaz Khan Road. From contemporary catwalk shoes to sandals, Clarks provides footwear for the new generation.Apart from setting a trend, the UK-based brand has a number of manufacturing units in Chennai. Started in 1825 by Cyrus and James Clark, the brand infuses technologies such as softwear, active air, unstructured and gore-tex. For women, there are tailor-made shoes such as Balti zing (name of the shoe), along with minimal chic trends through Kemble biscuit. Keeping it unique are the colours — wine red, purple, biscuit brown, navy blue and brick red, comprising mostly the UK colour palette. Speaking on the occasion, Gautam Raheja, Marketing Head, Clarks’, said, “Though we have shoes manufactured from Chennai, this is our first store. We have just entered the Indian market and have plans to launch 12 more stores in a span of six months across India. Clarks manufactures shoes that are comfortable yet innovative.” He also added, “Even though Clarks’ is the number 1 British footwear brand, the prices are affordable.”
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