HYDERABAD: ITC, in association with Ramky Group has launched a month-long waste recycling campaign in the twin cities involving school children, corporates and commercial establishments to propagate their Wealth out of Waste (WOW) initiative. Meanwhile, National Recycling Day will be observed on Friday, July 1 and as part of the occasion, for every kilo of recyclable material donated, ITC would provide Rs 5 and the funds thus generated would be used for providing stationary kits to 25,000 underprivileged children studying in government-aided schools."One tonne of waste paper collected is equivalent to saving 22 trees. And 5,000 tonnes of waste paper collected could produce 4,000 tonnes of fresh paper. About 60 per cent of the 4,000 tonnes of garbage generated each day here is waste paper, 20 per cent plastic, 10 per cent glass and five per cent metal, hence the potential to generate fresh paper was immense," said ITC divisional head commercial, Joga Rao. "Many firms are interested in starting paper mills but the main problem is availability of waste paper," ITC paperboards and speciality papers division CEO Sanjay Singh said. To propagate save the environment and save the trees initiative, ITC has put up a kiosk near the Imax theatre. People visiting the theatre will be explained about WOW and requested to donate recyclable material to protect trees and support poor children in education.
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