Nirmal clear launched

THIRUVANANTHAPURAM KLF Nirmal has forayed into personal care segment with Nirmal Clear brand of coconut hair oil.KLF Nirmal has nearly 60 years of experience in the coconut oil industry.The brand is made available in high performance PET transparent bottles.“The packaging format has been developed using international expertise and this is the first-of-its-kind in the world,” said Paul Francis, Managing Director, KLF Nirmal.The oil is available in Stock-Keeping Units (SKUs) ranging from 50 ml to 500 ml bottles in almost all the supermarkets and retail outlets.“Coconut oil accounts for 72 per cent of the Rs. 3,000- crore hair oil market.With our brand, we plan to achieve a good market share in this segment with focused marketing strategies in the first year itself,” said Sunny Francis, Director, Marketing and Strategy, KLF Nirmal.The company has already invested in setting up a state-of-the-art plant with latest technology having a collective capacity to produce over 2,000 tonnes of coconut oil.