BANGALORE: Sphere Travel Media and Exhibitions, in association with Karnataka Tourism, is organising the 52nd edition of India International Travel Mart (IITM) between July 29 and July 31 at Palace Grounds. IITM, India’s premier travel and tourism exhibition brand established in 1998, showcases travel, tourism, hospitality, leisure and other-related industries.The organisers are expecting over 300 participants from 15 countries and 20 Indian states in this mega tourism event.The participation of various Indian states in this event paves way in highlighting the significance of umpteen destinations which cover areas such as pilgrimages, adventures, culture and heritage, beaches and so on. The participants include travel agents and tour operators, hotels, resorts, cruises, airlines and online travel portals. Tourism Authority of Thailand and delegation, Dubai Tourism and delegation, Poland Tourism, Switzerland Tourism, Ace Travels-Greece, Indonesia Tourism, African Route Safaris-Mombasa, Lanka Sportreizen-Sri Lanka, Capital Travel-Maldives, Holiday World Tours-Hong Kong, are some of the international participants this year.Sanjay Hakhu, director, Sphere Travel Media, said that he is confident of IITM providing opportunity in the marketing sector and enhancing the participant’s brand equity. "Through this programme, IITM is aiming at bringing the tourism industry face-to-face with corporate customers. The whole programme is based on a business-business and business-customer format.This is a platform for participants from Indian states to market their products in an extensive manner."
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