HYDERABAD: On auspicious occasions like engagement, wedding, et al, hordes of heavy jewellery is bought. But, unfortunately most of us don’t get a chance to wear that heavy jewellery again on other occasions due to various reasons. Keeping this problem in mind, Tribhovandas Bhimji Zaveri (TBZ) Limited has launched ‘Dohra Detachable jewellery’ --- multi-utility jewellery collections based on customer choices and designs that can be used in different ways on different occasions. This means that the purchase of one jewellery piece can serve the purpose of two to three accessories for different occasions. The collection features necklaces, which can be detached and used as pendant, bracelets, ear rings and broches, in gold and diamond. Also, the collections are available in different ranges and weight to meet the needs of customers. TBZ has also unveiled the Gehna Ek Roop Anek, campaign for Dohra Detachable jewellery collections for all occasions. Kiran Dixit, head of marketing, TBZ Limited, says, “Customers who buy heavy jewellery for special occasions such as weddings wish to use the same jewellery more often, but cannot do so due to its heavy look which does not go well with occasions that take place on a small scale. Keeping the desires of such customers in mind, TBZ introduced “Dohra - Detachable Jewellery” collection, which will give more freedom and opportunity to our customers to wear their favourite jewellery more often.” Seems like now jewellery, especially necklaces purchases for wedding occasions, will not remain in the locker for long.
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