For all those crazy about cricket

BANGALORE: Nokia rolled out ‘Nokia ke Asli Champions’, a multi-city consumer campaign for cricket enthusiasts in the build to the Nokia Champions league T2O competition. The campaign provides enthusiasts an opportunity to unleash the champion within by associating with an aspect of the game they love the most, be it, bowling, batting, commentating, appealing or simply creating a witty slogan. Twenty four winners will be part of Priyanka Chopra’s ‘Champion’ team that watch the final live with her. The activation is being held at colleges, youth hangouts, malls and corporate hubs across eight cities — Delhi, Mumbai, Chennai, Bangalore, Chandigarh, Pune, Hyderabad and Kolkata.Cricket enthusiasts can participate and become an ‘Air Cricket’ Champion, ‘Commentary’ Champion, or the ‘Slogan’ Champion’. Cricket Commentator and actor Mandira Bedi will be visiting colleges to encourage enthusiasts participating in the Air Cricket competition and will also be judging the entries.Announcing the campaign, Viral Oza, director marketing, Nokia India, said, “The ‘Nokia Ke Asli Champion’ is an integrated campaign that will provide cricket enthusiasts with an opportunity to bring out the cricket champion within. It has being designed to garner maximum participation and ranges from pure skill, to wit to commentary.”