FICCI to package TN as global brand

CHENNAI: After Chief Minister J Jayalalithaa unveiled Vision Document 2023 for Tamil Nadu, the industry is charting out plans to realise her dream by promoting the State as a global brand.Advisor to Federation of Indian Chambers of Commerce and Industry (FICCI) president P Murari, along with chairman Tamil Nadu State Council, Rafique Ahmed, told reporters that efforts are on to not only woo global investors by promoting TN as global brand but also to attract domestic investors and this will be one of the key agenda of FICCI in the next financial year.Surprisingly, FICCI is also hosting a repeat of its national executive committee meeting in July. “The meeting is never held on the same venue but post-Vision 2023 unfolding, the forum has gained significance with FICCI’s national chapter showing keen interest in hosting the event in Chennai,” said Murari.Interestingly, FICCI, which has ranked the State as top three destinations for domestic and foreign investment in a national study, has developed FOCUS 5, a vision document of what the present TN government should and could aim for in the next five years in five specific sectors. These include energy, agriculture and food processing, social including health, housing, education, security, industry and business and infrastructure which includes roads, ports, airports, rail connectivity and corridors and multi-modal transport.Meanwhile, FICCI has revamped its various panels apart from forming new ones on retail, maritime strategies, micro small and medium enterprises and aerospace and defence.Murari said plans are also on to promote Tamil Nadu as a tourist destination. He said the State has huge tourism potential, which has not been exploited. Meanwhile, roadshows are also being planned in India and abroad, said Murari.FICCI has also urged the State government to have FICCI representatives on its industry advisory board.