New Delhi: CNN-IBN is the No.1 English News Channel across various audience groups across All India market, across 1million-plus market, across six metros and across Mumbai market on the Counting day during the recent three state Assembly Elections.
CNN-IBN has been the leader in the English News genre all through the two week election season in the weeks covering both the Polling Day (October 13) and the Counting Day (October 22) i.e in Wk 42-43.
CNN-IBN with its team of most formidable election experts and largest network of correspondents emerged as India’s most watched English News Channel across audience groups across All India market on the Counting Day i.e. October 22.
CNN-IBN leads in All India across various Target Groups (Source: TAM, Channel Share (%), Wk:43, 22/10/09, 0600-2400 hrs, All India CS4+: CNN-IBN 0.14, 24x7 0.09, Times Now 0.10 CS15+: CNN-IBN 0.14, 24x7 0.10, Times Now 0.11 CS 25+ CNN-IBN 0.14, 24x7 0.12, Times Now 0.12, CS AB 25+: CNN-IBN 0.21, 24x7 0.18, Times Now 0.20, CS AB Males 25+:CNN-IBN 0.27, 24x7 0.19,Times Now 0.24)
CNN-IBN is also the No.1 English News Channel in All India 1Mn+ Markets (Source: TAM, Channel Share (%), Wk: 43, 22/10/09, 0600-2400 hrs, All India 1Mn+ - CS4+: CNN-IBN 0.15, 24x7 0.08, Times Now 0.13.) Also on the Counting Day CNN-IBN leads in 6 Metros (Source: TAM, Channel Share (%), Wk: 43, 22/10/09, 0600-2400 hrs, 6 metros CS4+: CNN-IBN 0.19, 24x7 0.11, Times Now 0.16. Extending the leadership, CNN-IBN also emerged as the clear leader amongst English news channels in Mumbai on the Counting Day (Source: TAM, Channel Share (%), Wk: 43, 22/10/09, 0600-2400 hrs Mumbai CS4+: CNN-IBN 0.22, 24x7 0.13, Times Now 0.18)
CNN-IBN with its authoritative and exhaustive 3600 coverage, also emerges as the genre leader in English News all through the election season covering both the Polling Day and Counting Day across All India markets (Source: TAM, Channel Share (%), Wk: 42-43, 0600-2400 hrs All India CS ABC 4+: CNN-IBN 0.10, 24x7 0.08, Times Now 0.09)
CNN-IBN becomes the people preferred choice on all big days as it brings news that is immediate, relevant and inclusive along with insights from the newsmakers themselves.
CNN-IBN also got the poll projections made for Maharashtra bang on! The CNN-IBN – IBN-Lokmat poll projections were made based on ground analysis of electoral trends in this multi-cornered election.
Rajdeep Sardesai, Editor-In-Chief, IBN18 Network said, “CNN-IBN has been a leader in setting standards for superior journalism and comprehensive coverage on the issues that matter to the viewers. Our leadership only goes to reinforce the immense faith shown by the viewers in the unparalleled coverage provided by the channel for the three state assembly elections.”
Dilip Venkatraman, Chief Marketing Officer – IBN18 Network & Chief Operating Officer – IBN18 Focus said, “CNN-IBN was India’s most watched English News channel topping the charts the entire season of the assembly elections marks its leadership and commitment to true journalism.
The ratings only go towards ratifying our leadership amongst English News Channels.”
Sanjay Dua, COO, Network18 Media & Head IBN Media Operations said, “We are extremely proud of the fact that viewers choose CNN-IBN as their preferred channel during the state elections.”
The results reflect the viewer’s confidence that the channel will always bring them news that they can trust.”
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