With dozens of possible exterior and interior colour combinations, the choice of the individual is at the centre with the new Volvo XC40, Volvo Cars’ first ever entry in the small premium SUV segment.
The highly anticipated XC40 is set to be revealed shortly. On the outside XC40 offers a broad selection of possible colour combinations range from a solid, monochromatic theme, to dual compositions in vivid colours.
“We wanted the XC40 to be a distinctive member of the Volvo line-up, allowing its drivers to put their personality in their driveway. XC40 drivers are interested in fashion, design and popular culture, and often live in large, vibrant cities. They want a car that reflects their personality. The XC40 is that car," said Thomas Ingenlath, Chief Design Officer at Volvo Cars.
The XC40 offers a broader and more playful colour palette, making it the most expressive model in Volvo’s portfolio, reflecting the outgoing personalities of its drivers.
“We took inspiration for the XC40 colour and materials from many different sources, mixing them and putting them back together into something cohesive. What we created is a car with a tough attitude that feels fresh, energetic and confident," said Ebba Maria Thunberg, Vice President Colour & Materials at Volvo Cars.
New interior colour choices in the XC40 include a warm Lava Orange carpet, an Oxide Red upholstery and a range of new trims and materials with designs inspired by urban architecture and cartography. Natural, felt-based carpets, headliners and door inserts deliver a modern touch.
“Our Momentum trim level is the most fashion-oriented of the line-up, with vivid exterior colour combinations, while the R-Design and Inscription trim levels reflect a more dynamic and premium feel," added Ebba Maria Thunberg.
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