The Kwid has been nothing short of a success story for Renault in India ever since its launch in 2015. So much so, that the car has now crossed the sales milestone of 1.3 lakh units.
Introduced with a 0.8-litre engine, the car's biggest attraction is the SUV-inspired styling and the introduction of touchscreen infotainment system in the segment. It was priced competitively and together with the list of features it came with, the Kwid became the only real competitor to the market leader Maruti Suzuki Alto.
The success of the Kwid in its 800cc avatar made way for the 1.0-litre engine powered variant which was then offered with the option of an AMT transmission last year.
Renault grew its market share to 4.5 percent at the end of 2016, achieving a robust three-digit growth over 2015. With a product offensive strategy led by KWID, Renault has been continuously undertaking strategic measures across all key business dimensions, ranging from product, network expansion, pioneering customer oriented activities and several innovative marketing initiatives to ensure customer satisfaction.
After the 1.0L MT and AMT launches last year, Renault says that it has a lot of plans for KWID to keep pace with evolving customer preferences and has a product lifecycle strategy for KWID.
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