MG Motor India has announced the launch of MG eXpert, a claimed industry-first product exploration experience, for those looking to purchase an MG in the country. MG eXpert is expected to provide customers with a holistic purchase experience across multiple touchpoints from the comfort of their home, using human intervention & AR technology. MG eXpert also heralds the beginning of a new phase of technology by MG Motor India using the Eccentric Engines’ Experience Manager tool.
Speaking on the launch of MG eXpert, Gaurav Gupta, Chief Commercial Officer – MG Motor India, said, “We are delighted to launch MG eXpert, a human-driven, voice-enabled AI-backed platform. As an Auto-Tech brand, MG has introduced several industry ‘firsts’ in the Indian automotive space. With a tech-backed seamless customer experience at the core of our brand philosophy, MG eXpert works as a one-stop simple & convenient solution to multiple queries from product feature to ownership. We look forward to offering a refined, informative, interactive, and technologically advanced product exploration experience to our customers from the comfort of their home."
Varun Shah, Co-Founder and CEO, Eccentric Engine says, “We are thrilled to have progressed our relationship with MG Motor to take virtual interactions to a brand-new level with an integrated suite of products. Our new Experience Manager will provide immense opportunities to our partner MG Motor and their dealership partners to create unparalleled engagement with their customers by changing the very nature of interactions."
The ‘Live Streaming’ AR on-vehicle allows customers to see an actual car from the comfort of their home, visualize the colour palate and accessorise the car for the final look and feel. Interested buyers can even connect directly with product eXperts to make a purchase decision with step-by-step guidance.
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Apart from a virtual look at the car, MG Experts can provide customers with on-road price, expected delivery date, and variant comparison, effectively bringing the dealership experience home. Moreover, customers can book a test drive at their nearest dealership.
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