Meet Zara Shatavari, The Miss AI 'Candidate' From India

Zara Shatavari was selected as one of the ten finalists for the title of Miss AI, the world’s first pageant for virtual humans. These AI-generated contestants, who were chosen from over 1,500 international applicants, will now vie for the top three slots. Later this month, the winners will be revealed, which will be determined by beauty, tech and social media influence. Shatavari is an Indian woman who describes herself as a “PCOS and depression warrior.” Although she is made up of pixels, she prioritises a healthy lifestyle.

As per Hindustan Times, Shatavari shares her knowledge of health, career advancement and current fashion trends with the goal of inspiring people to live their best lives. She also anticipates developing a close relationship with her fans and motivating them on a regular basis.

The “digital diva”, as per the news outlet, operates a website where she publishes blogs on health and fashion trends. Her Instagram feed has photographs of her hopping on a yoga ball, resting outside at a serene tropical spa and reclining under the sheets on a leisurely Sunday morning.

In one photo, she wears a red sari and greets her fans with a happy Diwali in a room full of clay lamps and the customary festival candles.

In another, she’s wishing everyone a happy Eid.

Rahul Choudhry, the developer of Shatavari and founding member of an Indian mobile ad firm, told Forbes that while there is much discussion over the benefits and drawbacks of AI, he believes it all comes down to how we utilise it.

Zara wants to raise awareness about AI’s potential to benefit mankind, says Choudhry.

He went on to say that she possesses a celebrity-like vibe since they observed that people follow celebrities and support their endeavours.

Meanwhile, the Hindustan Times reports that Shatavari has been PMH Biocare’s “brand ambassador” since June 2023. She “attended” online learning platforms to “learn” about AI-driven social media tactics and analytics.

In August 2023, she “joined” Digimozo eServices LLP in the capacity of “Influencer Marketing Talent Manager.”

With more than 7,500 Instagram followers, the “social media influencer” is based in Noida, as per the news outlet.

Shatavari possesses expertise in thirteen domains: strategic planning, data analysis, trend-savvy, content development, brand awareness, influencer marketing, brand advocacy, fashion styling, creative ideation, health and wellness consulting, content creation, social media marketing, and career development guidance.

Should Shatavari live up to her creator’s expectations of her being a prosperous influencer, she would entice her 7,000+ followers to spend substantial sums on Hermones, a product she endorses and which claims to help address those chemical imbalances.