Google, on Thursday, announced that YouTube viewers will see fewer ads on TVs; however, in turn, they will become longer. This comes after the platform discovered that 79% of its viewers prefer video ads that are “grouped together instead of distributed throughout a video.” This applies only to long-form content for now.
In addition, viewers will also be allowed to see the total remaining time in the ad or until when they can skip it, instead of the number of ads being shown. The streaming giant is expected to roll out these changes soon.
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YouTube Shorts To Now Show Ads On TVs
To allow more brands to reach their audiences, YouTube is also bringing ads to the TV platform. This is due to the surge in viewership Shorts has seen on TVs, which has grown by 100% between January and September 2023.
The brand notes that the ‘viewer experience for Shorts ads on connected TVs is consistent with mobile,” and this is why “viewers can use their TV remote to click away from ads just as they would with any other Short.”
These are the changes coming to the YouTube platform on TV. It isn’t clear when these would roll out to users globally, but it will come soon enough now that there is an official announcement for the same.
In related news, YouTube Music has released its 2023 Recap for users. According to the platform, music fans can jump into their 2023 Recap page on the YouTube Music app and scroll through to see their personalised stats (top artists, songs, moods, genres, albums, playlists and more) from this year.
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