TeleAnalysis and The Mobile Indian (TMI), two of India’s online media tracking the Information & Communications Technology industry, released the Consumer Devices Survey 2017 for the Indian consumer devices industry. The survey findings were revealed during Device World 2017 event on November 22, 2017, in New Delhi and the winners in various survey categories were also felicitated during the one-day conference.
The event saw participation from top consumer brands in the country and eminent industry stalwarts including Sunil Dutt, President, Devices, Reliance Jio; P Sanjeev, Josh Foulger, MD, Foxconn India, VP -Sales, Huawei, Vikas Agarwal, GM, OnePlus, Sanjay Kalirona, CEO, Comio, Suneet Singh Tuli, co-founder, DataWind shared their views and ideas during the event.
According to the survey, Chinese smartphone brand Xiaomi’s Redmi Note 4 is the most preferred smartphone in the ‘budget’ category with a price range below Rs 8,000. Over 43% of the respondents voted for Xiaomi Redmi Note 4 as their preferred choice. Incidentally, the budget phone was the Chinese firm’s highest selling smartphone. In last year’s survey, Motorola Moto E was the most preferred budget smartphone.
In the midsegment with having a price range between Rs 12,000 to Rs 20,000, consumers first choice was Huawei Honor 9i with 39% vote share. In the premium smartphone category, with a price range of above Rs 35,000, consumers find Samsung Galaxy S 8 as the most preferred device bettering than iPhone 8, Google Pixel 2 and OnePlus 5.
In all the above three categories, unfortunately, customers did not mention even a single smartphone from Indian smartphone brands.
Among the new smartphone companies that have entered into India in last one year, a whopping 51% respondents felt Chinese brand Comio would emerge as a strong player.
The nation-wide survey was done taking into account the feedbacks from Indian consumer device users in five zones –east, west, north, south and central – of the country. The sample size was over 15,00,00 spanning 30 cities.
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