A record number of Prime members rejoiced Amazon India’s first Prime Day. Since announcing Prime Day, more customers joined Prime than any full month since launch. Prime membership grew significantly including smaller towns like Alwar, Muktsar, Gulbarga, and Nalgonda.
Amazon devices - Kindle and Fire TV Stick saw their biggest sales day yet on Prime Day and Amazon.in’s mega TV deal on TCL buy one get one free TVs sold out in minutes.Prime members shopped across categories like Smartphones, Fashion, TVs, Home & Kitchen, Appliances and Pantry. FireTVStick, OnePlus 5 Smartphone and Seagate Expansion 1.5TB Portable External Drive emerged as the top 3 best sellers on Prime Day in India.
Smartphones recorded five times jump in sales. Honor received its biggest opening ever for its smartphone Honor 8 Pro which was launched exclusively on Prime Day. Top selling brands were OnePlus, Xiaomi, Honor, Motorola, Samsung and Apple.
Beauty enthusiasts shopped more Deodorants than on a normal day in 2017 with Axe being the most sold brand. Skincare saw a drastic increase in sales with Nivea being the most sold brand. Sports and Fitness saw the jump in sales on Prime Day led by exclusive launches from Salman Khan's Being Human Foundation’s E-cycles. Kitchen Appliances also saw a jump in sales on Prime Day led by exclusive launches from Preeti and Butterfly.
As well as, on Amazon Prime Video, more members streamed on Prime Day (10th July) than any other day since launch. Amazon India’s first Original “Inside Edge" on the launch day, caught the imagination of a cricket and entertainment loving the nation and went on to become the most streamed title in a single day for Prime Video in India since launch.
Watch Video: The Tech And Auto Show – Episode 1
Comments
0 comment