Jaaved Jaaferi ROASTS Influencers, Trolls Fashion Content Creators: 'People Are Consuming Sh*t'

Jaaved Jaaferi did not hold back on his criticism about social media content creators. The actor, whose daughter Alaviaa Jaffrey is also popular on social media for the content she shares, called out social media influencers for putting out underwhelming content. When Alaviaa tried to defend content creators, Jaaved went on a complete roast mode and called out people for consuming ‘sh*t’ content.

“Influencers make no sense. Any Tom, Dick and Harry is now an influencer today,” Jaaved shared. “I don’t think you understand, you don’t utilise your Instagram enough,” Alaviaa argued. The actor then mentioned a content creator who just shares videos of changing into a saree. “There is a girl, she comes in front of the camera, changes her saree and leaves,” Jaaved said.

Alaviaa replied, “But people are consuming it na.” An annoyed Jaaved replied, “They are consuming sh*t.”

The conversation has gone viral. The video has been widely shared on social media.

The conversation took place on an episode of The Tribe. The series recently released on Amazon Prime Video. The reality show is produced by Karan Johar. The show featured popular Internet names like Alanna Panday and Alaviaa Jaaferi, offering a peek into the lives of young Indian influencers who decided to step out from the comforts of their homes to settle in Los Angeles, California.

Earlier, the filmmaker, in a statement shared with the media, spoke about the reality series. He explained, “The series promises to take viewers on an exhilarating journey, capturing a group of young, new-age content creators as they navigate their ambitions, aspirations, and unfiltered personalities while striving to make their mark in the major leagues.”