Toyota launches EMR in Chennai
Toyota launches EMR in Chennai
CHENNAI: Toyota Kirslokar Motors on Saturday unveiled the concept cars for its Etios Motor Racing series at the Lanson Toyota show..

CHENNAI: Toyota Kirslokar Motors on Saturday unveiled the concept cars for its Etios Motor Racing series at the Lanson Toyota showroom on Poonamallee High Road. The Etios Motor racing series is aimed at attracting youngsters who have an interest in motor racing and helping them hone their skills and develop a good future in motorsports, Sandeep Singh, deputy managing director said. At the showroom, apart from the EMR cars on display, there were racing simulators, remote controlled cars on a race track and a special section called the children’s automotive learning area where kids accompanied by their parents were given a crash course in basic automobile technology.The six-race series, slated to be held next year, will see participants using FIA-qualified standardised cars provided by Toyota and jointly tuned by motor racing house Red Rooster Racing. The aim of providing standardised cars is to place an emphasis on the driver’s skill and talent. In terms of driver selection, the registration process saw a total of 800 persons being shortlisted. Through camps which would test the driver’s fitness and skills, 25 of them would be selected for the championship which would be held on three different circuits. The camps, which will begin next weekend in Pune, will also be held in Kolkata, Banglore and New Delhi. The entry fee for selected participants is likely to be `1.5 lakh.  Managing coordinator, marketing division, Hitoshi Fukui said this series was a part of Toyota’s global motorsports mission of technological change and will contribute to the local motorsports of the country. 

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