"INSPIRAKSI", which will extensively use the social media as an interface to discuss and evolve community-focussed solutions relating to education, empowerment, health and sanitation, among others, for the corporate social responsibility (CSR) programme of Tata Motors Indonesia, has been launched in Jakarta by Indian Ambassador Gurjit Singh.

Speaking on the occasion, Gurjit Singh commended the initiative and its methodology, saying the embassy supports such CSR programmes which focus on community-based solutions.

He recalled that during Gandhi Jayanti celebrations last October, the embassy had gathered under one platform several charitable organizations and various organizations under the Indian Cultural Forum to launch charitable activities in Indonesia.

The ambassador noted that the Tata group in India had always been in the forefront of CSR activities and said on this particular occasion, he was glad to note that the CSR initiative had preceded the commercial launch of its vehicles in the later part of the year.

Earlier, Biswadev Sengupta, president and director, PT Tata Motors Indonesia, welcomed the ambassador and said he looked forward to the embassy's support in carrying the CSR initiative forward.

He said Tata Motors believed in firm and long-term commitments and sought to contribute from the outset by providing sustainable solutions to communities in Indonesia along with the commitment to meet Indonesia's automotive needs.

Through the Tata Motors-INSPIRAKSI Facebook page, communities can share solutions to a variety of issues, Sengupta said.

The community outreach programme was initiated by PT Tata Motors, Indonesia, a part of the Tata group, and will be implemented in conjunction with 'Baramulti Sukses Sarana' energy company and a partner of Tata Power, Indonesia, and 'Dompet Dhuafa' an Indonesia-based NGO with an established reputation.