THIRUVANANTHAPURAM: Good times are ahead for the Indian IT industry, feels Binil Arvind, Enterprise Strategy head of Microsoft in the Asia Pacific region. “Indian companies no longer depend only on the US and the European Union (EU). They are also focusing on emerging markets like Malaysia, Indonesia, Thailand, etc. IT companies are also investing in areas like financial sector, telecom and oil and gas in other countries. So, a recession in the US or a crisis in the European Union will not have much effect on the IT companies here,” said Binil, who is in charge of 14 countries in the Asia Pacific region. Binil gives advisory service to premier customers of Microsoft in the Asia Pacific region, except India, China and Japan.Binil, based in Singapore, on a short visit to his home town, Thiruvananthapuram, spoke to Express on trends in IT, skills and qualities required for an employee and lot more.During his interaction with entrepreneurs in Technopark last week, he faced a series of questions regarding the challenges of competing with the global players. “Employees must critically evaluate their performance for better quality. They must do self-criticism, find the gaps and engage in consistent practice to bridge the gaps,” he said.Binil, however, did not put the onus of improving quality solely on the employee. “The company must educate the employee on the quality he is expected to deliver,” he said. As a person interacting with employees from various parts of the world, Binil feels Indians are much ahead in terms of content knowledge and skill. “But, I think, most of them lack articulation skill. While dealing with CxO-level people, Indians often fail to communicate effectively,” Binil said, adding that it could be improved through practice.On the challenges faced by Indian IT companies, Binil said: “Indian industries have seen a shift from Agriculture sector to Service sector these days. So, the definition of productivity remains unclear in the industries. Another challenge lies with adapting latest technologies and business models,” he said.Binil added that the government must educate people on adapting latest technology. “By educating people about technology and its adaptation, e-governance can be improved, which is important for the prosperity of the community,” he said.After pursuing an MBA in International Marketing from Madurai Kamaraj University, Binil served as service consultant in Deloitte and DBS Bank in Singapore before joining Microsoft.
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