Los Angeles: The first look at Angelina Jolie and Brad Pitt's baby pictures is going to cost some lucky newspaper or magazine a bundle - but the money will go to charity.
The couple announced on Monday that they have agreed to let photo agency Getty Images market pictures of their newborn, Shiloh Nouvel Jolie-Pitt, with all proceeds going to help the less fortunate.
Experts said worldwide rights to the pictures could sell for anywhere from $5 mn to $7 mn.
Shiloh was born on May 27 in a hospital in the southern African nation of Namibia where an army of paparazzi had descended there hoping to capture their own photos of the child.
In a joint statement, Pitt and Jolie said, "While we celebrate the joy of the birth of our daughter, we recognize that 2 million babies born every year in the developing world die on the first day of their lives."
"These children can be saved, but only if governments around the world make it a priority."
Getty Images spokeswoman Deb Trevino said, "These are highly anticipated images, and they will be out there quickly."
Details of the licensing deal were not revealed and Trevino would not say when the pictures were taken or how publication rights were being offered to newspapers and magazines.
Marc Kurschner, a senior vice president of Wire Image, said that in the last two to three years prices for exclusive photos of celebrity families have gone through the roof.
He said celebrities would turn to an agency like his or Getty to take the pictures and market them because they are seen as being celebrity friendly.
Jonathan Klein, chief executive officer and co-founder of Getty Images, said in a statement: "We are honored that the Jolie-Pitt family has recognized our long-term commitment to these critical issues as well as our ability to use the power of imagery to make a difference in the lives of many."
Jolie, 30, who won an Oscar for her role in the 1999 movie Girl Interrupted is a goodwill ambassador for the UN High Commissioner for Refugees.
She and Pitt, 42, also are the parents of two adopted children, Cambodian born son Maddox, 4, and daughter, Zahara, an Ethiopian native who is about 15 months old.
Comments
0 comment