This weekend is flooded with lots of releases. Not one, not two but 7 Bollywood films. Aashayein, Hello Darling, Antardwand, Madholal Keep Walking, Gumshuda, Geng and Soch Lo.
Funnily enough, its not a scenario where the audience has to choose between two favourites, like it happened in the case of Om Shanti Om and Saawariya. Most of the movies are small budgeted with relatively lesser known star cast movies.
Since it is the holy month of Ramzan, most big banners refrain from releasing their films during this time. So, small films find their way to the theaters. Trade analyst Komal Nahata says, “These films are tiny and have no known faces. Also, Ramzan is going on, so big filmmakers avoid releasing their films in this month. There is no chance of having houseful weekends with any of the films. They will just have 4 to 5 percent opening.”
From the audience’s point of view, it seems like people are not even aware of some of these films releasing, as there has been practically no marketing done for these movies. Two films, Antardwand and Aashayein have done their promotional bit, but there is a catch with Aashayein.
Vajir Singh, executive editor Box Office India explains, “The audience is very smart. Aashayein promos were out many years back. Then they postponed the release date. The film doesn’t look fresh anymore. Small films will also suffer because there are lesser known people. Though Antardwand has won a national award and big filmmakers are coming out and promoting the film, the point is these films haven’t been marketed enough to catch the attention of the audience.”
Trade analyst Amod Mehra has the last word, “Look at the status of these films. Who is going to watch them?”
Comments
0 comment